Journalism That Matters

This remarkable book highlights the nexus between trade journalists and their industries, and ought to be required reading for every business journalist and every student aspiring to join the profession. —Greg McCaffery, Publisher and Editor-in-Chief, BNA, Inc.

Examples from outstanding business-to-business articles are accompanied by explanations of how they were successful in changing their respective industries in this indispensable and informative handbook. Business-to-business journalism provides the information that fuels American corporations and industries. In this collection, business-to-business editors share their advice and success stories providing specialized and instructional information on how to write superb trade articles.